Purpose, vision, values
As a financial services co-operative, we are rooted in the idea that together we are stronger, safer, and more resilient.
Purpose
Financial security for Canadians and our communities.
Vision
We will be a catalyst for a resilient and sustainable society.
Values
Our co-operative identity comes to life through our values.
Responsibility
We balance our care for society and the environment with our business success.
Integrity
We treat all our members, clients, employees, advisors, and partners with honesty and respect.
Inclusion
We achieve success by embracing the diversity of all Canadians.